Designs
Registration
Protecting the visual appearance of your product
A registered design gives you the exclusive right to use the visual features of your product. Unlike a patent, you do not need a technical invention, only that the appearance is new and distinctive. This makes it available to a much broader range of products, from furniture and homewares to packaging, industrial equipment, and fashion accessories.
Important: file before you publish. Once a product is publicly disclosed, the opportunity to register may be lost. We recommend filing before any trade fair, social media launch, or product release.
Shape, surface, packaging, and the screen
Registered designs cover three-dimensional form, surface ornamentation, packaging, and screen-based product appearance. We help product teams decide what is worth registering and in what order.
- Shape & configuration: three-dimensional form of the product
- Pattern & ornamentation: surface decoration applied to the product
- Packaging & containers: visual appearance of the packaging itself
- Fashion & accessories: jewellery, apparel, footwear, accessories
- Industrial products: equipment, tools, components, systems
- Screen & UI designs: icons, UI elements, screen-based products
“Belinda’s designs advice was practical and commercial. She helped us prioritise what to file and what to leave, and our registrations were in place before the launch.”
– Product founder · Australian homewares brand · (placeholder, quote on request)
Protect the appearance of your product
Your IP is too important to wait